New in Stock: S.N.S. Herning
- October 25, 2012 |
You can tell a good deal about a brand by its original customer base. For S.N.S. Herning, that base consisted of old Danish fishermen in the small town of Herning, accustomed to life on the cold, open waters of the North Sea and, in all likelihood, tough critics when it came to the life expectancy of their thick, wool sweaters. The brand was founded by a 21-year-old local, Sören Nielsen Skyt, who started out knitting the archetypal fisherman’s sweaters by hand. In time, Sören found a way to create the same hand-knit texture and quality using a knitting machine, allowing the young man to expand his business.
As with all good heritage products, the sweaters are still manufactured the same way they were back in 1931, eliciting an awed appreciation from the moment you hold the thick, well-hewn knit in your hands. Today, the company consists of five talented employees and a small factory in Herning, Jutland, from which about 2,500 sweaters are created each year. And just in case the quality, the legend, and the warmth don’t get across the level of authenticity, the swing tag on each sweater is hand-signed by the knitter.
S.N.S. Herning Paragon Shawl-Neck Sweater
S.N.S. Herning Blinding Sweater