The Rebirth of Cool 09/12/09

Haberdash was recently featured on Urban Daddy about our new look, check the article out below:

A Change of Clothes
The Rebirth of Cool on Wells Street

You’ve got a friend—we all do—content to coast through life in nothing but graphic tees and that perfectly well-worn pair of jeans.

But now that it’s fall, it’s time for you to put that big brotherly, well-dressed arm around his shoulder and gently reintroduce him to some friends he knows and trusts: welcome to the newly reinvented Haberdash.

These are guys who understand him. Until very recently, they were him. But they spent a very introspective summer looking in their full-length mirrors, and figuring out how to become better men—or at least a better store, one worthy of the name Haberdash. (Better late…)

Now there’s a welcome feeling of grown-up-ness. (If we may use that invented word.) Maybe it’s the newly installed mahogany paneling, which makes the place look like something of a modern men’s club. But it’s probably the fact that the shop now carries everything from dress socks to office-ready Hugo Boss suits and even its own exclusive line of vintage-inspired button-downs.

Of course, you can still pick up some Japanese denim or a cool T-shirt for your Sunday afternoon patio crawls. But they’ll also hook you up with some sharp British brogues from Grenson to help you look your Clooney-est when Monday morning rolls around.

Because George was that guy once, too.

2 Responses to “The Rebirth of Cool”

  1. Mike says:

    I love the new store and have been checking back regularly for updates to the blog and website. I recently relaunched my personal blog LGND and gave Haberdash a shout-out immediately. See the blurb at http://lgndblog.wordpress.com/category/gear/

  2. haberdash says:

    Thanks for the kind words about our shop and the “shout out” as well!!

Leave a Reply