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Filed under: EDC 

TASCHEN

Established: 1980  |  Country of Origin: Germany

In 1980, an entrepreneurial-minded eighteen-year-old, Benedikt Taschen opened a comic book shop in Cologne, Germany to sell and trade from his collection. Within a year he was publishing catalogs promoting his collection, and then in 1984, he made a move that would change his career forever. Taschen purchased 40,000 left over copies of a Magritte book and resold them for a fraction of their original price. The success of this daring move proved that he was not alone in thinking that the art-book market needed to be democratized. Taschen felt that cultural enlightenment should be available to everyone, not just the wealthy. Starting in the late 1980s, his company established subsidiaries around the world and continued to cement its reputation as a publisher of excellent-value art books while branching out into new areas such as architecture, design, photography, lifestyle, and classics. and under his leadership the TASCHEN brand has grown into one of the most successful and unique publishers in the global market, distributed worldwide in over twenty languages.